Different strengths. The right fit depends on what you need to achieve.
A good CRM agency knows the platform inside out. Migrations, portal optimisation, automation, training. If your CRM is your primary system and you need it configured properly, a specialist will do that well.
We approach the CRM as part of how your organisation works. We agree customer stages, responsibilities, handovers and reporting, then configure the systems and connections in scope. Our own platform keeps the findings, decisions and delivery plan visible. Training and adoption support are agreed alongside the implementation.
The important question is how far the engagement reaches beyond the CRM. Check who owns connections to finance, onboarding, delivery and reporting. Some agencies cover these well; others focus on the CRM itself.